An American icon at the cutting-edge of technology. Bulova embodies invention and creativity to make watches that are infinitely reliable and precise with Swiss movements.

Joseph Bulova immigrated to America in 1870. At the age of 19, he opened his own jewellery store on Maiden Lane in Lower Manhattan, then the nucleus of New York City's jewellery industry. He called it J. Bulova, and quickly distinguished himself with the quality and artistry of his work.